Founder Spotlight: From Habit to Healtea: How One Question Sparked a National Brand

#32 How do we replace a bad habit with a good one? That single question drove Leila to create Healtea — a refreshing, functional tea brand she co-founded with Francesco. What started as an idea during a car ride became a shelf-stable, better-for-you beverage stocked in 1,500 stores across Canada. In this week's Founder Spotlight episode of Scaling Your Healthy Food Product, I sit down with Leila to unpack their journey — from bootstrapping beginnings to national growth. 💡 What we covered: – Turning values into a brand mission – Navigating early challenges in formulation – Going shelf-stable without compromising quality – Finding the right co-manufacturer – Lessons learned while scaling fast If you're building a food or beverage brand, this episode will spark fresh ideas and give you a look behind the scenes of scaling a health-focused product. Subscribe to the podcast so you don't miss all upcoming tips and visit https://camaresearch.com/resources to Download resources to help you as you grow your better-for-you food brand.