Founder talk: the epic tale of Thor's Skyr

What do a pandemic-forced restaurant shutdown, celebrities, Vikings meditating with cows, and the American dream all have in common? They’re all part of the Thor’s Skyr brand origin story. In this fascinating discussion with the Icelandic skyr company’s founder, Unnar Danielsson, we touch on brand authenticity, reimagining locale, and a host of other topics: Sustainable, high-quality ingredient sourcing Earning consumer trust in a health-oriented categorySweeteners and unique sugar alternatives, like alluloseSocial media and influencers’ role in food cultureIf you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.