Founder10x - From $500M Exit to Reinventing Software - Shay Levi, Co-founder & CEO, Unframe

After selling your company for half a billion dollars, what do you do next? Our guest, Shay Levi, decided to start all over again with an even more ambitious mission. Shay previously co-founded the API security giant Noname Security, which was acquired by Akamai for a staggering $500 million.Now, he's back with Unframe, a company taking on the entire software industry with a radical promise: they'll build your custom software for free, and you only pay if it delivers a real impact.Today, Shay walks us through his incredible journey, the contrarian thinking behind his new venture, and how Unframe is using AI to build working solutions in just a matter of days.⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://podcast10x.comVC10X website - https://VC10X.com/Unframe website - https://unframe.aiShay Levi on LinkedIn - https://www.linkedin.com/in/shaylevi2🎙️ Hosted by Prashant ChoubeyFollow Prashant on X - https://x.com/ChoubeySahabFollow Prashant on LinkedIn - https://www.linkedin.com/in/choubeysahabTimestamps:(00:00) - Introduction to Unframe's business model and value proposition(01:07) - Shay Levy's background and Noname Security's $500M exit(02:52) - Founding story of Noname Security(04:51) - Difficult moments and challenges during the Noname journey(07:05) - Learning from failures and improving processes(08:22) - Decision to start Unframe after successful exit(11:38) - How Unframe's business model works in practice(14:44) - Pricing structure and customer alignment(17:14) - Managing client expectations and feature requests(19:24) - Using AI tools for building solutions quickly(21:45) - AI models and developer tools used at Unframe(22:34) - Team structure for building solutions(23:45) - Building blocks approach and platform architecture(24:00) - Early days GTM strategy and customer acquisition(25:39) - Emerging from stealth with $50M funding(27:54) - Fundraising experience and investor reactions(30:41) - Positioning Unframe as a foundational platform(32:21) - Product-market fit indicators for Unframe(34:06) - Building a moat and competitive advantages(37:40) - Lessons learned from Noname Security(38:40) - Biggest learning as a founder: the importance of hard work(41:24) - Closing remarksFor sponsorship or guest appearance requests, write to [email protected] to VC10X on Youtube, Spotify, Apple Podcasts.