Founder's Club - Episode 55: The Invisible Rules: How Perception Wins the Game with Ujwal Arkalgud

In this episode of Founder's Club, Dez DeCosta sits down with Ujwal Arkalgud—a cultural anthropologist turned entrepreneur who built and sold a high-eight-figure company without a single dollar of venture capital. Ujwal unpacks how understanding the "invisible rules" of human behavior and perception can give founders a powerful edge in product–market fit, credibility, and scaling without traditional sales tactics. From bootstrapping MotivBase to $5M ARR with no sales team to helping founders de-risk their ventures and master buyer psychology, Ujwal shares the mindset shifts and tactical frameworks that turn insight into impact. Whether you're a startup founder or a seasoned builder, this conversation will challenge how you think about growth.Connect with Ujwalnewsletter.invisible-rules.comhttps://www.instagram.com/ujwal.arkalgud/