FOUNDER'S FLASHBACK: Candace Wu, Co-Founder of Wonder Monday

Send us Fan MailOriginally aired in May 2025. Re-released because the lessons are just as relevant today.Some podcast conversations are worth revisiting, and this is one of them.When this episode first aired, Candace Wu, co-founder of Wonder Monday, shared how she disrupted the traditional cheesecake category with a high-protein, low-sugar, gluten-free dessert and the strategy behind getting onto retail shelves.Since then, Wonder Monday has continued its impressive retail expansion, adding even more grocery partners, including launches in Wegmans and, most recently, H-E-B, one of Candace's dream retail accounts.In this episode, you'll learn:• How Wonder Monday validated demand before entering retail• Why strategic retail expansion beats rapid expansion• What buyers look for when evaluating emerging brands• How to build consumer loyalty that drives repeat purchases• Why product-market fit matters more than relying on promotions• The importance of choosing manufacturing partners that can scale with your businessWhether you're pitching your first retailer or planning your next expansion, Candace shares practical insights every product founder can apply.Connect with Wonder Monday:Website: https://wondermonday.comInstagram: @wondermondayEnjoy the episode, and don't forget to follow Shelf Talks for more conversations with female founders building brands that are making their way onto retail shelves.Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book