Founders: Stop Letting Your Podcast Become Another Job

Most founders start a podcast because they want to build authority, create trust, and share what they know. But somewhere along the way, the podcast can become another job: editing, show notes, clips, publishing, SEO, guest prep, and promotion.In this episode of The Founder Podcast Lab, Kenny talks with Barry Moline, longtime CEO, leadership expert, author of Connect: How to Quickly Collaborate for Success in Business and Life, and host of The Leadership Career Accelerator.Barry shares how his first podcast started with a built-in audience, why he eventually had to rethink the show, and what changed when he started treating podcasting as a focused thought leadership asset instead of just another content channel.We talk about how founders, speakers, consultants, and experts can use a podcast to build trust, support their business, and share their expertise without getting trapped in every production detail themselves.Barry also breaks down why choosing a clear listener matters, how he uses show notes and SEO to help episodes get discovered, why post-production is often the biggest bottleneck, and why experts should stay focused on their expertise instead of trying to master every detail of podcasting alone.In this episode, we cover:- Why Barry moved from his old podcast to The Leadership Career Accelerator- How to niche down when your topic is too broad- Why your podcast needs a clear listener- How to create podcast content around your audience’s real pain points- Why show notes, transcripts, hooks, and titles matter for podcast SEO- How Barry uses tools like ChatGPT and PodSqueeze in his workflow- Why a podcast can create a foundation of thought leadership- How a podcast can support speaking, consulting, and service businesses- Why editing and post-production become the biggest podcast bottleneck- Why experts should “be an expert, stay an expert”- When it makes sense to partner with someone who understands podcasting