Founder’s Story: Stio Founder & CEO, Stephen Sullivan

Stephen “Sulli” Sullivan shares all the wild twists and turns of co-founding Cloudveil in 1997, then launching Stio in 2011. We dive into some of his most significant (and most painful) lessons learned; key industry insights; and the factors necessary to build a successful outdoor company. Note: We Want to Hear From You! We’d love for you to share with us the stories or topics you’d like us to cover next month on Reviewing the News; ask your most pressing mountain town advice questions, or offer your hot takes for us to rate. Email us at: [email protected] RELATED LINKS: BLISTER+ Get Yourself Covered See our Updated Mtn Bike Buyer’s Guide Enter Our Free Weekly Gear Giveaways TOPICS & TIMES: Shoutout: New BLISTER+ Members (1:44) First outdoor sport you fell in love with? (4:04) When Did You First Think of Starting an Outdoor Company? (6:36) Starting Cloudveil (16:06) Turning Point: Denali (22:16) What Happened at Cloudveil? (27:12) Advice on Company Structure (37:37) Launching Stio (44:29) Biggest Surprises? (51:26) Dan Abrams’ 1st Question (56:21) Dan Abrams’ 2nd Question (1:04:44) Sulli’s Current Favorite Stio Technical Piece (1:06:27) Sulli’s Current favorite Casual Piece (1:08:12) What are You Most Excited about? (1:12:39) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED Bikes & Big Ideas GEAR:30 Hosted on Acast. See acast.com/privacy for more information.