Founder’s Story: Stio Founder & CEO, Stephen Sullivan episode artwork

EPISODE · Jun 22, 2026 · 1H 16M

Founder’s Story: Stio Founder & CEO, Stephen Sullivan

from BLISTER Podcast

Stephen “Sulli” Sullivan shares all the wild twists and turns of co-founding Cloudveil in 1997, then launching Stio in 2011. We dive into some of his most significant (and most painful) lessons learned; key industry insights; and the factors necessary to build a successful outdoor company.Note: We Want to Hear From You!We’d love for you to share with us the stories or topics you’d like us to cover next month on Reviewing the News; ask your most pressing mountain town advice questions, or offer your hot takes for us to rate. Email us at: [email protected] RELATED LINKS:BLISTER+ Get Yourself CoveredSee our Updated Mtn Bike Buyer’s GuideEnter Our Free Weekly Gear GiveawaysTOPICS & TIMES:Shoutout: New BLISTER+ Members (1:44)First outdoor sport you fell in love with? (4:04)When Did You First Think of Starting an Outdoor Company? (6:36)Starting Cloudveil (16:06)Turning Point: Denali (22:16)What Happened at Cloudveil? (27:12)Advice on Company Structure (37:37)Launching Stio (44:29)Biggest Surprises? (51:26)Dan Abrams’ 1st Question (56:21)Dan Abrams’ 2nd Question (1:04:44)Sulli’s Current Favorite Stio Technical Piece (1:06:27)Sulli’s Current favorite Casual Piece (1:08:12)What are You Most Excited about? (1:12:39)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasGEAR:30 Hosted on Acast. See acast.com/privacy for more information.

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Founder’s Story: Stio Founder & CEO, Stephen Sullivan

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