FOUNDERS | Why Community Is The Most Overused Word In Marketing with Ben Davies | S3 Ep14

On this episode of #TheStartAndScalePodcast, you can hear from Ben Davies, Group Marketing Director at Praetura Group.  We explore the biggest mistakes startups make when marketing, how to build a community and where to start with your marketing strategy.Together we also unpack companies' tendency to focus too heavily on channels rather than messaging, the true cost of customer acquisition through paid marketing and what it takes to have a solvent company.Plus, why businesses should boycott focusing purely on benefits to stand out in the market, the importance of trying and failing fast and why simplicity is key.And we’ve said it before but honestly, SO much more!A must-listen for all startup founders, entrepreneurs and CEOs navigating both brand and growth marketing, with budgets of varying sizes.Ben Davies Praetura Group #Marketing #StartupMarketing #FounderContent #GrowthMarketing #Entrepreneurs