Four Brand Personality Types

I spent over a decade searching for a way to ensure when my clients invested in rebranding, ROI was guaranteed. (not just making something new or pretty for the sake of new or pretty) As a serial entrepreneur as well as a branding expert, I've always had extremely high standards for how, where and when brand is worth investing in... and extremely high expectations for the kind of return I want to see on that investment. I've always bent over backwards to create this for my clients - but it always felt like 're-inventing the wheel' each time... a long, painful process for me and them, that always resulted in something fantastic, but often no one could really explain why it was great, or how we got there. As someone who loves science, systems and repeatable successes, that was never good enough for me. When I did a Masters in Marketing I thought for sure I'd find the missing link, the secret, the guarantee. But no. It wasn't until I got certified in Applied Colour Psychology that I found the answer, the key to creating visuals with more predictable impact on behavior... What if I told you that your brand, just like you, has a personality? A frequency. And what if there was a predictable, repeatable, profound framework for you to understand and lean-in to that personality and get better results in every metric that matters to your business? Today I'm sharing the breakthrough that transformed how I build brands and why it might be exactly what you've been searching for. We're diving into the psychology behind brand personalities. I'll introduce you to the four personalities and show you how when you find yours, and build your brand in exclusively that vibe, you can create more solid and predictable emotional responses in your customer (which as you know, is the key to driving purchase). You'll discover how to reveal your brand's natural frequency, learn why trying to force a personality that isn't authentic or aligned creates problems (and how to fix it), and you'll hear how to audit your current branding for psychological consistency. Links Mentioned in This Episode: Daily Mail Article Quoting me about Ellen DeGeneres' Farmhouse Starling Bank's Rebrand: Long Version | Short Version Joy First Founder's Circle Colour Brand® Colour Psychology Method overview Personality Type Quiz Joy First® Brand Assessment Super Bloom® branding client case studies Hosted on Acast. See acast.com/privacy for more information.