Four Critical Pillars for Amazon Listing Optimization

Steven Pope is the Founder of My Amazon Guy (MAG), a full-service marketing agency known as the “Wikipedia of Amazon knowledge,” and handles over 300 clients. MAG provides over 1,200 tutorial videos on YouTube, educating hopefuls on how to grow sales on Amazon. A thought leader, Steven mastered the e-commerce business as a corporate marketing manager and e-commerce director. His 10 years of experience led him to teach the art of leveraging on Amazon. Before founding MAG, Steven earned his MBA from Western Governors University and worked as a TV reporter. In this episode… You finally originate a niche product and decide to sell it on Amazon. Sales quickly flourish, but suddenly the product success hits a snag. Now what? You enlist the services of My Amazon Guy. The agency’s Founder, Steven Pope, is not only an e-commerce brand mastermind but also has firsthand experience as an Amazon seller. He understands the concerns that come with selling on the platform. From copycats to thieving hackers to product suppression, Steven has experienced it all. More importantly, Steven and his firm of veteran professionals know how to handle these situations and execute resolutions. In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Steven Pope. Steven discusses three actionable steps to increase sales and take your brand to the next level by conducting a search query performance report, identifying keywords before implementing content and merchandise changes, performing A/B tests on product images, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Steven Pope on LinkedIn Email Steven: [email protected] My Amazon Guy My Amazon Guy With Steven Pope Podcast My Refund Guy Age of Sage on Amazon Lilly Posh on Amazon Momstir on Amazon Holstit Dr. Squatch on Amazon Pickfu The Road Less Stupid by Keith J Cunningham Scaling Up: How a Few Companies Make It...and Why the Rest Don’t by Verne Harnish Time Doctor Calendly Harry Joiner on LinkedIn eCommerceRecruiter.com