Four Easy Strategies To Get Your Podcast Unstuck and Really Get it Growing Again

Are you looking to grow your podcast? You’ve come to the right place! This episode shares how to get your podcast unstuck and find success. Whether you’re just starting out or have been podcasting for a while, the tips shared here will help you get your audience clicking with your content. We’ll provide guidance on finding and following effective strategies for growing your podcast. Weight Loss and Podcasting Instead of focusing on the goal of "I need to lose 40 lbs" focus on the actions that lead to weight loss. Starring at the scale won't make it move, and starring at your stats doesn't make them move easier.  What Do We Want Our Audience To Do? When I thought about what we want our audience to do that leads to more podcast growth, it came down to these: FIND: We need our audience to find us. To be easily found we need to know what they are looking for and word it in a way they will use. CLICK: We need our audience to click on our listing, click on our titles, click on play and click follow. FOLLOW: When your audience follows/subscribes to your show you are becoming part of their routine. Make it EASY to follow you SHARE: We want our audience to share the show with their friends. According to Jacobs media 70% of new listeners discover a podcast from their friends.  Your Show Is An Experiment Yes we would love to get our show perfect from episode one going forward. I didn't follow my own advice (and didn't get any other opinions) and named one of my shows (about the future of podcasting) "Leading the Bleeding" (as we talk about the bleeding edge of podcasting). I named another "test" show Podcast Rodeo Show (I bet you don't think its full of podcasting tips - it is). If you have to explain your show title - your might regret it later.  FIND MY SHOW MY NAME TEST When I say to someone, "I'm doing a show called ______. What do you think it's about?" and they guess correctly, I've got a good name (Especially if there are some keywords in the name).  I see people put the name of their show asonegiantword and I'm pretty sure your audience isn't going to type that in. If you want to be found by Goolge, you need a website. Check out to make a site with Podpage, and to learn podpage, see   GET YOUR AUDIENCE  TO CLICK Here are some things that get people to click on your show: The name of the show. The name of the episodes The artwork An easy to find play button on your website FOLLOW AND SUBSCRIBE Search in podcast apps is getting better, but nothing beats having follow/subscribe buttons on your website. This way, when you tell people to go to your website on the special page made to follow and subscribe, it makes it easy; they don't have to "Find you," and you are reinforcing your brand. There is a great plugin, , that makes it easy to add subscribe buttons to your WordPress Website. Here is my , and . SHARE THE SHOW When your audience shares your content with their friends, you have a decent chance of getting a new listener. At Christmas, EVERYBODY was talking about the show Yellowstone. Consequently, I came home and started watching.  You do need to work on your pitch in a way that makes people want to go listen. You should practice this. When someone asks, "So, what is your show about?" they should hear a response that is um, well, kind like, um, you know, um..... There are some cool plugins for WordPress like , , the USE THESE CRITERIA FOR MAKING A DECISIONS I worked with someone who had named their show DCBN Lifestyle. When I asked (cause they didn't explain it in the show) what it stood for it was, "Don't cook bacon naked" which made me laugh. Which one would be found easier? DCBN or Don't cook bacon naked. The audience doesn't know you've abbreviated the title and if they can't find you they will never know.  If you're thinking of naming your episode School of Podcasting 861 or How to get your podcast unstuck, which one are you going to click on? Should use...