Four Key Trends in Apparel and Fashion for Australia

The Australian apparel and footwear industry has been incredibly volatile and lively over the last decade with many companies considered to be staples of the world fashion industry closing their operations within Australia and operating solely online. This is due to high operating costs which includes soaring rents and high wages. Several high-profile companies have recently discontinued their operations, namely international players such as Gap, Espree and Forever 21 and local players Bardot and Stylerunner went into voluntary administration in 2019. However, key trends have seemed to be common among businesses that are thriving in this difficult Australian market.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.