Fourth-Generation Roots, Future-Focused Farming: Travis Corder on Legacy, Community & Growth

In this heartfelt and wide-ranging episode, Leah sits down with Travis Corder of Corder Farms 🌾 — a fourth-generation North State farmer with a deep love for legacy, community, and building relationships that last 🤝 Travis shares the Corder family story (from bootlegging during Prohibition to horses and cattle 🐎🐄 to modern production agriculture 🚜), what it looked like growing up with his grandfather as his hero ❤️, and why "being present" matters more now than ever. They talk about the real business behind farming — tech, data, supply chains, customers, and the shifting realities of agriculture — while keeping the focus on possibility, positivity ✨, and what we can control. You'll also hear how aviation became Travis's unexpected "quiet place" ✈️, why he started making videos 🎥, and how strong communities (from the Intermountain to Redding 🏔️) stay connected through relationships, mentorship, and investing back into people. If you care about local agriculture 🌱, leadership, community, and building something meaningful across generations, this is a must-watch 👏 Topics We Talk About: 🌾 The Corder Farms legacy: 4 generations (and what may come next) 🤝 Why relationships matter more than transactions 🏡 Small-town community vs. city life — and what we can learn from both 🧠 Being present, mentorship, and learning from older generations ✈️ How flying became Travis's "inner peace" and sparked his videos 📈 The business of farming: tech, data, experts, and decision-making 🌎 Supply chain consolidation and why it's changing agriculture 🌱 Moonshine brand, local business, and new ideas like hydroponic growing 🧩 Leadership and growth through community networks like Vistage ❤️ Investing in youth, values, and giving back to the North State Chapters: 0:00 — Why Redding Is a Special Place (All Redding Intro) 0:25 — Meet Travis Corder + 4th Generation Legacy 0:58 — Bootlegging to Farming: The Corder Family Story 3:14 — "Be Present": What Grandpa Taught Me About People 6:25 — Is There a 5th Generation? Legacy Without Pressure 8:25 — Moonshine Salons + Reinventing the Family Brand 15:57 — Buying a Plane: A Bucket List, a Son's Dream, and Investing in Employees 17:38 — Leadership Shift: "My Job Is to Be the Spotlight" 20:38 — Why Farming Doesn't Feel Like Work 30:04 — 8 Million Pounds of Garlic + Serving Customers Worldwide 37:32 — Inside Corder Farms: 6,000 Irrigated Acres 38:29 — The Real Threat to Agriculture: Supply Chain Consolidation 43:30 — The Misconception About Farmers (Tech, Data & Strategy) 58:05 — Finding Inner Peace in the Cockpit + Why I Started the Videos 1:01:56 — Bridging the Hub & the Valley: Relationships First About the Host — Leah Roadrunner https://www.facebook.com/leah.vieiraroadrunner Leah Roadrunner is a North State loan officer with more than 20 years of experience helping families across Redding navigate one of life's biggest financial decisions with clarity and confidence. A mother of five, she brings both professional expertise and real-life perspective to her work. Leah serves on the Leadership Redding Steering Committee and volunteers with Catalyst Mentoring, reflecting her commitment to developing people as much as transactions. Through All Redding, she highlights the leaders and stories shaping the North State. About the Guest — Travis Corder https://www.facebook.com/p/Corder-Farms-100064179835514/ Travis Corder is a fourth-generation North State farmer leading his family's 6,000-acre agricultural operation in Eastern Shasta County. Building on a legacy that began during Prohibition and evolved from ranching into modern production agriculture, Travis manages certified garlic seed programs, hay production, and specialty crops serving markets across the West Coast. A Chico State graduate with a background in finance and computer science, he leads a tech-driven operation built on relationships, community investment, and quality. A Vistage member and licensed pilot, Travis is passionate about leadership, mentorship, and strengthening the connection between Redding and the surrounding rural communities. AllRedding.com is your local online source for all things Redding and surrounding areas. Our goal is to connect people with businesses, events and stories within our community that will make you proud to live in Redding, California! #allredding www.allredding.com All Redding Explore Your City. Live Local. www.allredding.com #allredding  #reddingca  #agriculture  #northstatesnews  #communitystories  #leadership  #familybusiness  #farming  #smalltownlife