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EPISODE · Jan 14, 2026 · 6 MIN

"Fowling" Up Trademark Filing - How Timing Can Cost a Brand Its Future

from Paralegal's Memo · host Professor Winn

Losing your brand name in a market you planned to expand into is the kind of nightmare no strategy deck prepares you for. The Frisby Colombia dispute proves it. Today’s episode unpacks how that happened and why timing, use, and monitoring are the quiet engines of any serious trademark strategy. If you work with international brands, support expansion plans, or manage IP portfolios, this case gives you the exact lessons that prevent your clients from crying foul after it is too late. Tune in to learn how a skilled paralegal turns filings, evidence, and monitoring into the first line of defense for global brand protection. Let's Connect: LinkedIn X.com YouTube Subscribe to Paralegal's Memo on LinkedIn Don’t forget to subscribe to the print version of Paralegal’s Memo on LinkedIn — you’ll find it at bit.ly/paralegal101. Disclaimer: This podcast is for informational purposes only and nothing should be construed as legal advice. That’s why you must always consult a qualified attorney.

Episode metadata supplied by the publisher feed · Published Jan 14, 2026

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Losing your brand name in a market you planned to expand into is the kind of nightmare no strategy deck prepares you for. The Frisby Colombia dispute proves it. Today’s episode unpacks how that happened and why timing, use, and monitoring are the quiet engines of any serious trademark strategy. If you work with international brands, support expansion plans, or manage IP portfolios, this case gives you the exact lessons that prevent your clients from crying foul after it is too late. T...

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"Fowling" Up Trademark Filing - How Timing Can Cost a Brand Its Future

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