Fox News to Firm Founder: Proven Strategies for Media Wins

How do experts, founders, and entrepreneurs actually earn media coverage — and what separates a great pitch from one that gets ignored?In this episode of Unknown to Known (ON CAM), TV news veteran Jamie Maglietta sits down with PR expert, NYU professor, and author Annie Pace Scranton, founder of Pace Public Relations.Annie brings decades of experience helping brands and professionals earn meaningful press — and breaks down exactly how earned media works today. Drawing from her book, The Guide to Earned Media, she shares practical strategies for pitching journalists, building thought leadership, and using social media to support — not replace — traditional PR.In this conversation, we cover:What earned media really is (and why it still matters)How to shape your origin story for media pitchesThe difference between earned, owned, and paid mediaHow subject-matter experts can insert themselves into the news cyclePitching journalists on your own vs. using a PR professionalTools reporters actually use (HARO, #JournoRequest, Muck Rack, Cision)Why traditional TV still adds legitimacy — even in a digital worldHow LinkedIn and short-form video help you practice being on cameraThis episode is essential listening for entrepreneurs, authors, consultants, and aspiring media experts who want to build credibility, visibility, and confidence — both online and on camera. 00:00 – Intro00:03 – Meet Annie Pace Scranton01:40 – From professor to author04:50 – Social media influence & brand storytelling05:00 – The consumer–influencer relationship06:30 – Crafting a strong elevator pitch10:50 – Inside The Guide to Earned Media11:40 – Thought leadership ideas12:25 – Becoming a subject-matter expert12:40 – Cultural moments (Taylor Swift, public attention & PR)13:27 – Industry news & timing15:30 – Earned media vs. social platforms16:00 – Earned, owned & paid media explained18:00 – TV credibility, SEO & media legitimacy21:00 – Pitching strategy22:00 – DIY pitching tools (HARO, #JournoRequest, Muck Rack, Cision)23:00 – Building real relationships with journalists24:30 – Social media, Reels & content ideas26:00 – Gaining confidence on camera26:40 – Using LinkedIn to sharpen storytelling28:00 – Final thoughts & career pivots🔗 Learn more about Annie: https://www.pacepublicrelations.com/📘 The Guide to Earned Media: https://amzn.to/3FzMzB5Annie Pace Scranton is the founder and president of Pace Public Relations, a global PR firm based in New York City. Her past clients include Away, Fast Company, and NewsNation. Annie is an adjunct professor at New York University and a frequent speaker at industry events including INBOUND, Adweek, Digital Summit, and Silicon Slopes.Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW