PODCAST · business
Unknown to Known presented by (ON CAM) Ready
by Jamie Maglietta
Unknown to Known explores how credibility is built before the spotlight turns on. Hosted by former television producer Jamie Maglietta, the show pulls back the curtain on how journalists, creators, and on-camera professionals become visible, trusted, and in demand. With 20+ years behind the scenes of breaking news, Jamie brings a producer’s perspective to what actually gets someone booked. This isn’t about chasing attention—it’s about becoming media-ready. Bi-Weekly Starting April 2026
Episodes
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Two Weeks to the US Midterm Election: How TV News Needs Experts Who Aren’t Pundits
Election Day is November 3, and early voting is already underway in Texas. For the next two weeks, election coverage will fill every newscast, every feed and every podcast.Newsrooms aren't only booking political pundits. They need experts who can explain how voting works and what the numbers mean...
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Katie Zacharia is Out After Five Days: What the Press Secretary Story Teaches Every Expert
At her very first briefing, the new White House press secretary was asked a simple question: where did you pass the bar exam? Days later, she acknowledged she never passed the bar and never got a U.S. law license. Five days after that first briefing, she was out of the job. This episode isn't…
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After the Hurricane, the Scammers Arrive. Here’s How Experts Can Help
Hurricane Isaias left more than 900,000 homes and businesses without power across Florida, Alabama and Georgia. Now the aftermath begins, and so do the contractor scams.In this episode of Think Like a Producer, I break down Alabama's warning about storm-repair fraud and show three kinds of…
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Before the COLA Number Drops: How to Prepare Like a Producer #news
At 8:30 this morning, the Social Security Administration announces the 2027 cost-of-living adjustment. Forecasts say about 3.5%, the biggest raise in three years. By 8:31, newsrooms need experts who can explain it.In this episode of Think Like a Producer, I show you how producers prepare for a...
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Apple’s “Welcome Home” Event Is Today: Prepare Your Expert Take #news
How to create expert commentary for the Apple event. Learn to filter through Apple rumors and prepare your analysis for a product launch.When a major brand makes a big announcement, the internet floods with noise. This video is designed for experts who need to cut through the speculation. We...
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Pentagon Plans Execution Livestream: What Experts Should Explain #news
Think Like a Producer helps experts use timely news to build visibility, create useful conversations and become credible sources reporters may want to call.The Pentagon plans to livestream an execution, raising urgent questions about platform policy and the ethics of digital justice.This news...
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How to Become Known for Your Expertise | Dr. Jacob Santhouse’s Dyslexia Platform
What changes when you stop talking about everything you know and focus on the expertise people need from you?For Dyslexia Awareness Month, I sit down with Dr. Jacob Santhouse, a licensed clinical professional counselor, dyslexia coach, and author who has dyslexia himself. He shares how focusing…
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The Food Safety Story Experts Should Be Explaining | News to Use
Americans’ confidence in grocery-store food safety has fallen to a record low. But does hearing about more recalls mean our food is becoming less safe, or are we getting better at detecting and reporting problems?In this episode of Think Like a Producer, Jamie Maglietta breaks down the headline…
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"I AM JANE DOE" - How Experts Can Add Context to the Cornell Story
“I am Jane Doe” posts are spreading across TikTok, Instagram and LinkedIn following a lawsuit filed by a former Cornell student.But how can experts contribute to a sensitive, developing story without speculating, declaring a verdict or simply repeating what everyone else is posting?In this…
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SONY MUSIC - Experts Need a Plan Before AI Copies Them
Sony Music says it has asked digital platforms to remove more than 260,000 AI-generated tracks impersonating its artists, including Harry Styles, Adele, Britney Spears, Queen and Michael Jackson.That total was approximately 135,000 at the end of March. Music Business Worldwide calculates that the...
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YouTube Is Going All-In on AI. Here’s What Experts Should Do Next
NEWS YOU CAN USE: Become known as the expert you already are with this headline.YouTube is going deeper into AI.The platform just announced new tools that can help creators edit videos through conversation, get AI feedback before publishing, generate channel-matched thumbnails and even test...
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How to Build a Series That Doesn't Run Out of Ideas
Abby's editor didn't want to approve her pitch. It was a story about a giant industrial food grinder at JFK airport called the Muffin Monster — the machine that destroys the fruit and meat travelers try to bring into the country. She pushed for it anyway. It's now close to 30 million views, and…
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How Experts Can Use the Trump-Xi Meeting Without Getting Political
President Donald Trump announced that Chinese President Xi Jinping is expected to visit the United States on September 24 for high-stakes talks that may include artificial intelligence, trade, technology and international security.In this episode of Think Like a Producer, Jamie Maglietta shows...
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How Experts Can Turn Meta Connect Into Timely Content
eta Connect 2026 begins September 23 with promised announcements involving artificial intelligence, AI glasses and virtual reality. But experts do not need to predict the keynote to create timely content. They need a watch list.In this episode of Think Like a Producer, Jamie Maglietta shows…
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Are You Missing Out on Climate Week? Build Authority NOW
Climate Week NYC arrives as scientists report that August 2026 was the hottest August on record and a strengthening El Niño threatens to reshape weather patterns into 2027.In this episode of Think Like a Producer, Jamie Maglietta explains how health professionals, insurance and real-estate…
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How Experts Can Use Alzheimer’s Blood-Test News to Build Authority
Alzheimer’s blood tests are creating new possibilities for diagnosis and research, but health experts are warning that social media is also encouraging healthy people without symptoms to seek testing that is not intended for them.On World Alzheimer’s Day, TV news veteran and media strategist…
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Big Brother Created Influencers Before the Creator Economy: Here's Your Angle
Big Brother premiered on CBS in 2000. Twenty-six years, 28 seasons and more than 1,000 episodes later, the reality franchise is still turning contestants into recognizable public figures.But what happens when a contestant is evicted and the cameras stop watching?In this episode of Think Like a...
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NASA Crew-12 Is Coming Home: Find Your Expert Angle Before the News Breaks
NASA’s SpaceX Crew-12 astronauts will speak from the International Space Station at 2:45 p.m. Eastern on September 16 about their upcoming return to Earth. But this is not only a space story.In this episode of Think Like a Producer, Jamie Maglietta breaks down how medical professionals…
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AI Could Kill Humanity? Why Tech Leaders Want a Slowdown: Here's Your Angle
Some of the people building the world’s most powerful artificial-intelligence systems are warning that AI could escape human control and threaten humanity.One Anthropic safety researcher estimates there is a greater than ten-percent chance AI could kill all humans within the next decade.…
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How To Use The News: Why MS NOW Wants Members, Not Just Viewers
MS NOW does not just want people to watch the news. It wants viewers to pay for access, conversation and community. The cable-news network’s new membership includes live television, exclusive programming, twice-daily Q&As with journalists, a moderated online community and planned in-person member...
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From CNN to Her Own Podcast: Becoming Known in a Niche
Louise McLaughlin has produced for CNN, NBC, Reuters, ITN, Vice and Channel 4. She has Emmy nominations. And when she typed a question into an AI search to see who it named as a leading donor-conceived voice in the UK, she wasn't on the list.Her skills hadn't changed. Her body of work hadn't...
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Should Content Creators Follow Journalism’s Ethics Rules?
The Society of Professional Journalists is proposing its first Code of Ethics revision since 2014 and only the sixth revision in the code’s 100-year history. The proposed update addresses artificial intelligence, misinformation, fabricated content, verification, source transparency…
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Why In-Person Events Still Matter for Building Your Brand
Jamie Maglietta is attending the inaugural Status Summit in New York, where leaders from The New York Times, The Atlantic, the Associated Press, CNN, cable news, streaming, newsletters, and independent media are discussing the future of the information business. The event is not only an…
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Literacy Means More Than Reading: The Content Angles Experts Can Use
International Literacy Day marks its 60th anniversary in 2026. But literacy today means more than reading and writing. In a world shaped by digital platforms, algorithms, misinformation, and artificial intelligence, people must also be able to access information, understand it, evaluate its…
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Your Job Title Is Not Your Authority: A Labor Day Lesson for Experts
Labor Day celebrates American workers. But if your job disappeared tomorrow, would people still recognize your expertise? Your title may explain your current position, but it does not fully communicate your skills, results, perspective, or professional value. In this episode of Think Like a...
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How Health Professionals Can Actually Win on Social Media
More than one in five social-media users says online content has influenced a health-related decision. Yet 77.7 percent believes the health information encountered on social media is false or misleading.That does not mean researchers determined that nearly 80 percent of the content was false. It...
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US Open’s $108M Payout: 3 Content Angles Experts Can Own
The 2026 US Open is offering $108 million in total player compensation—the largest package in professional tennis history.The men’s and women’s singles champions will each receive a record $5.5 million. Even players eliminated in the first round will earn $140,000.But this is not simply a tennis...
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Labor Day Sales: The Content Opportunity Experts Are Missing
Labor Day sales are already dominating the headlines, with retailers advertising discounts as high as 70 percent. But this is more than a shopping story—it is a timely content opportunity for experts.In this episode of Think Like a Producer, TV news veteran Jamie Maglietta breaks down the Labor…
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AI in Schools: 3 Content Angles Experts Can Own
Artificial intelligence is changing the classroom—but the bigger opportunity for experts is learning how to contribute something useful to the conversation.In this episode of Think Like a Producer, TV news veteran Jamie Maglietta breaks down Chicago Public Schools’ decision to change its planned…
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Behind the Scenes: How a NewsNation Correspondent Builds Her Own Audience
Have you ever wondered how a television journalist reinvents herself in today's creator economy?In this episode of Unknown to Known Jamie Maglietta sits down with veteran journalist Laura Ingle @CrimeFilesLauraIngle to discuss her remarkable journey—from answering phones at a Sacramento radio...
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Meta’s Lawsuits: 3 Ways Experts Can Turn Headlines Into Authority
The lawsuits against Meta are generating major headlines—but lawyers, child-safety advocates, mental-health professionals, and communications experts do not need to cover the story the same way.In this episode of Think Like a Producer, veteran television news producer Jamie Maglietta breaks down...
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How Experts Can Use Political Headlines to Build Authority Without Taking Sides
Political headlines can create visibility for experts—but only when you know how to contribute something more valuable than another opinion.In this episode of Think Like a Producer, veteran television news producer Jamie Maglietta explains how professionals can use political news to spotlight…
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Building Authority vs. The 'Hot Take': Expert Media Strategy Explained
When a devastating trial dominates the internet, how should lawyers, clinicians, parenting creators, and other experts respond?Using the Lindsay Clancy trial as a case study, veteran television news producer Jamie Maglietta explains how to contribute meaningful analysis without diagnosing a...
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YouTube’s New View Count: Why More Views Don’t Mean More Clients
Your YouTube views may increase—but does that mean more people are paying attention, trusting your expertise, or becoming potential clients?Beginning August 24, 2026, YouTube will count a public view from the moment a video begins playing, starting with its first frame. But YouTube says the…
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Tupac Murder Trial: 3 Angles Experts Can Own
The Tupac Shakur murder trial is generating questions about criminal law, cold-case investigations, witness credibility and the culture surrounding his death. If you have expertise in one of those areas, this is your opportunity to help audiences understand the story—not exploit it. In this…
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Can Your Content Be Trusted? Apple’s New Approach to Proving What’s Real
Apple is reportedly developing a way for an iPhone to authenticate that a real camera captured a photograph. But for experts building authority online, the larger story isn’t only about detecting deepfakes. It’s about proving why audiences, potential clients and journalists should trust what you...
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Why the ASU Creator Degree is the Ultimate Authority Play for Experts
Arizona State University is turning content creation into a college degree. But the larger story isn’t about becoming an influencer. It’s about why experts, consultants and business leaders can no longer afford to treat content creation as an optional skill. You don’t need to dance, chase trends…
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YouTube Just Handed Experts a Media Pitch. Here's How to Use It.
Every marketing outlet, business desk and trade publication is covering YouTube's monetization change this week. Which means every one of them needs someone to explain what it means. That someone could be you. Beginning February 1, 2027, new applicants seeking advertising and YouTube Premium...
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Change is Here | New Podcast Plan
A new chapter begins.Unknown to Known is evolving into Think Like a Producer: Taking You From Unknown to Known — a podcast for experts, entrepreneurs, authors, and public-facing professionals who want to use timely stories and smart media strategy to grow their visibility.Each week, Jamie…
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She Recorded 41 Episodes Before Launching Her Podcast
Most people are told the podcast comes later — after the business, after the framework, after you've "earned" it. Joy St. John did the opposite.After 25+ years in risk and compliance at firms like KPMG, HSBC, Sallie Mae and E*Trade, Joy walked away from the four-letter brands to build The Joyous...
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The Pitch That Finally Landed Her Simon & Schuster Deal
Learn how to craft a compelling editor pitch that can help you secure a book deal with a major publisher like Simon & Schuster. In this video, we'll take a closer look at the pitch that finally landed a deal, and explore the strategies used to build credibility and catch the attention of...
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Why This Financial Journalist Walked Away From TV
What does it really take to reinvent your career—and become known for something even bigger than your job title?In this episode of Unknown to Known, Jamie Maglietta sits down with former Fox Business Network anchor and financial journalist Tracy Byrnes to talk about reinvention, authenticity,...
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The Secret to Landing a Traditional Book Deal (It's Not What You Think)
She didn't set out to become an influencer. She didn't set out to write a book. She didn't set out to be on GMA, PBS NewsHour, Bloomberg, or BuzzFeed. She just started showing up online and talking about something nobody else was talking about — and then a national formula shortage hit, and...
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She Had No PR Person. Then Oprah, Wall Street Journal, and USA Today All Called.
She didn't hire a publicist. She didn't pitch herself to producers. She just showed up online — consistently, honestly, vulnerably — and talked about the thing nobody in her niche wanted to say out loud: what it's really like when a mother has to walk away from her own child.Then Oprah called.…
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They May Forget Your Name — But They'll Remember Your Color: Building a Visual Speaker Brand
Before the logo. Before the website. Before you hit record — there is one thing that shapes how the world sees you, and most professionals never think strategically about it. What you wear.In this episode of Unknown to Known, Jamie Maglietta sits down with Melanie Lippman — New York-based style...
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Why Professionals Need a Podcast: Top Ranked Podcast Host on Building Authority & Attracting Clients
You're posting every day. You're showing up on Instagram. You're spending hours on seven-second reels trying to be funny, clever, and catchy — and still wondering why it's not converting. Here's the truth: you cannot sell a $20,000 offer from a seven-second reel. People need to know you, like…
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A Literary Agent Tells All: How to Build Your Platform, Land a Book Deal & Why AI Will Get You Rejected
You have a book idea. Maybe you've had it for years. But here's what nobody tells you — the idea is not enough. Before a literary agent finishes reading your pitch, they're already Googling you. And if what they find doesn't back you up, that email gets closed. In this episode of Unknown to…
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Brand Identity Crisis: How to Fix Your Personal Brand Before It Costs You
Your personal brand isn't just for people anymore — it's for the algorithm. In this episode of Unknown to Known, Jamie Maglietta sits down with Krissy and Claire of K&C Creative, a sister duo specializing in branding, web design, and business strategy. Together they break down why so many...
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YouTube Growth, Thumbnails, Monetization & More — Steven Robles Breaks It All Down
What does it actually take to grow on YouTube and turn it into a full-time creator business? Steven Robles did it — and in this episode of Unknown to Known, he breaks down exactly how. With over 200,000 subscribers and a thriving paid community, Steven shares his thumbnail strategy, how he…
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From TikTok to NBC & Good Morning America: How Grayson Smith Got Noticed by Traditional Media
TikTok creator Grayson Smith went from posting lifestyle content in Austin, Texas to being featured on NBC News and interviewed live on Good Morning America — and she did it by just being herself. In this episode of Unknown to Known, host Jamie Maglietta sits down with Grayson to unpack how she...
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ABOUT THIS SHOW
Unknown to Known explores how credibility is built before the spotlight turns on. Hosted by former television producer Jamie Maglietta, the show pulls back the curtain on how journalists, creators, and on-camera professionals become visible, trusted, and in demand. With 20+ years behind the scenes of breaking news, Jamie brings a producer’s perspective to what actually gets someone booked. This isn’t about chasing attention—it’s about becoming media-ready. Bi-Weekly Starting April 2026
HOSTED BY
Jamie Maglietta
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Frequently Asked Questions
How many episodes does Unknown to Known presented by (ON CAM) Ready have?
Unknown to Known presented by (ON CAM) Ready currently has 52 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Unknown to Known presented by (ON CAM) Ready about?
Unknown to Known explores how credibility is built before the spotlight turns on. Hosted by former television producer Jamie Maglietta, the show pulls back the curtain on how journalists, creators, and on-camera professionals become visible, trusted, and in demand. With 20+ years behind the scenes...
How often does Unknown to Known presented by (ON CAM) Ready release new episodes?
Unknown to Known presented by (ON CAM) Ready has 52 episodes. Check the episode list to see recent publication dates and frequency.
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You can listen to Unknown to Known presented by (ON CAM) Ready on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Unknown to Known presented by (ON CAM) Ready?
Unknown to Known presented by (ON CAM) Ready is created and hosted by Jamie Maglietta.
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