Fox's 'Glee' Gambit

Ryan Murphy and Brad Falchuk’s musical comedy-drama ‘Glee’ was first screened on Fox on May 19th, 2009. In a strategy to whip up excitement before the season premiere in the Autumn, the network showed the pilot in a plum post-‘American Idol’ slot, and then besieged websites and social networks with advertisements over the Summer. The strategy worked - justifying ‘Glee’s enormous budget, relatively unknown cast, and complex musical rights negotiations - and by the end of 2009 the show had generated 25 Billboard Hot 100 hits from its soundtrack. In this episode, Arion, Rebecca and Olly explain how this tightly-structured pilot cunningly conceals its Broadway roots whilst introducing its cast of characters; consider how the success of the series launched Journey’s ‘Don’t Stop Believin’ onto an unsuspecting UK; and consider whether the show’s happy vibes had the good fortune to launch in the midst of the financial crisis… Further Reading: • ‘Glee Pilot Oral History, Part 4: The Premiere’ (Out Magazine, 2015): https://www.out.com/television/2015/3/19/glee-pilot-oral-history-part-4-premiere • ‘How Ryan Murphy Became the Most Powerful Man in TV’ (The New Yorker, 2018): https://www.newyorker.com/magazine/2018/05/14/how-ryan-murphy-became-the-most-powerful-man-in-tv • ‘Glee Pilot Promo - May 19th, 2009’ (Fox, 2009): https://www.youtube.com/watch?v=Z5O28G7TgOw Love the show? Support us!  Join  🌴CLUB RETROSPECTORS🌴to DITCH THE ADS and get an additional full-length episode each SUNDAY…  … Plus, get weekly bonus bits, and unlock over 100 bits of extra content.  Join now with a free trial on Apple Podcasts or Patreon and support our show ❤️ The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill. Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart. Copyright: Rethink Audio / Olly Mann 2026. This episode originally aired in 2023. Learn more about your ad choices. Visit podcastchoices.com/adchoices