Fox's 'Glee' Gambit

Ryan Murphy and Brad Falchuk’s musical comedy-drama ‘Glee’ was first screened on Fox on May 19th, 2009. In a strategy to whip up excitement before the season premiere in the Autumn, the network showed the pilot in a plum post-‘American Idol’ slot, and then besieged websites and social networks with advertisements over the Summer. The strategy worked - justifying ‘Glee’s enormous budget, relatively unknown cast, and complex musical rights negotiations - and by the end of 2009 the show had generated 25 Billboard Hot 100 hits from its soundtrack. In this episode, Arion, Rebecca and Olly explain how this tightly-structured pilot cunningly conceals its Broadway roots whilst introducing its cast of characters; consider how the success of the series launched Journey’s ‘Don’t Stop Believin’ onto an unsuspecting UK; and consider whether the show’s happy vibes had the good fortune to launch in the midst of the financial crisis… Further Reading: • ‘Glee Pilot Oral History, Part 4: The Premiere’ (Out Magazine, 2015): https://www.out.com/television/2015/3/19/glee-pilot-oral-history-part-4-premiere • ‘How Ryan Murphy Became the Most Powerful Man in TV’ (The New Yorker, 2018): https://www.newyorker.com/magazine/2018/05/14/how-ryan-murphy-became-the-most-powerful-man-in-tv • ‘Glee Pilot Promo - May 19th, 2009’ (Fox, 2009): https://www.youtube.com/watch?v=Z5O28G7TgOw #TV #LGBT #Music #2000s We'll be back on Monday - unless you join 🌴CLUB RETROSPECTORS🌴, where we give you ad-free listening AND a full-length Sunday episode every week! Plus, weekly bonus content, unlock over 70 bonus bits, and support our independent podcast. Join now via Apple Podcasts or Patreon. Thanks!   The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill. Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Sophie King. Copyright: Rethink Audio / Olly Mann 2023. Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices