Fra tomgang til top of mind

I et svært boligmarked med meget tomgang, må man være kreativ. På dette webinar fortæller direktør Kenneth Taylor Hansen, hvordan Randers Bolig har arbejdet målrettet med branding. Der arbejder man nemlig med både en kort- og langsigtet strategi for at komme den stigende tomgang til livs, der i sidste regnskabsår kostede boligorganisationen 8 mio. kr. i lejetab.

Episode metadata supplied by the publisher feed · Published Jun 26, 2025

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Fra tomgang til top of mind

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