Fractional Chief Playbook: Package & Price Fractional C‑Level Services for Six‑Figure Remote Income

This episode teaches experienced remote pros how to convert senior skills into fractional executive offers that command premium retainers. I walk you through the exact packaging, pricing psychology, and client acquisition blueprint Marcus uses to move from project work to predictable monthly revenue as a fractional CMO/CTO/Head‑of‑Product. You’ll get a step‑by‑step learning framework for the core competencies to master, a lightweight audit you can use as a discovery deliverable, a concise nomad case study showing a 6‑month path to consistent $10k+/month retainers, and an implementation checklist to launch your first fractional service in 30 days. The episode closes with the most common scope and billing mistakes and short, defensible pricing scripts and proposal structures that protect your time while maximizing value.