Fractional CMO Karen Steele Explains Why She's Expanding Beyond Tech

In this episode of Biz Builder Spotlight, we sit down with Karen Steele, a seasoned marketing executive with a deep background in tech, SaaS, and data-driven marketing. Karen shares her journey from working with major tech brands like Apple and Marketo to branching out into new industries like retail and restaurants.We discuss:Why the tech landscape is shifting and how companies are consolidating their software solutionsHow retailers and restaurants can leverage data and location insights to drive foot trafficThe role of AI in marketing—hype vs. reality, and how to use it effectivelyThe power of community in building brand loyalty and driving salesKaren’s marketing consultancy, Steele Alloy, and the types of businesses she’s looking to partner withIf you're interested in marketing strategy, revenue growth, and industry shifts, this episode is packed with insights you won’t want to miss!To connect with Karen Steele, visit Steele Alloy at SteeleAlloy.comTune in now and discover the marketing strategies that work across industries!