Fractional CMOs & The Best Marketing Strategy You Can Use Now

In the ever-evolving realm of marketing, finding the right strategies to fuel growth can be a challenge, whether you're a small business owner or part of a larger organization. Aimee Schuster is an expert at marketing the invisible. This means services over products.    She has spent the last 25 years helping B2B organizations to build, advance, and energize their lead generation. She is all about getting leads into their business so they can continue to grow. Aimee also founded Bandwidth Strategy: A fractional CMO and COO consultancy to help growth-stage organizations drive the right leads into their funnel.     Aimee began her career in legal marketing. She saw this wave of digital marketing coming and knew that lawyers were not going to be the first to adapt. She was going to be an early adapter though. This propelled her to start her first business, which she grew and sold before moving into her next career phase. She then stuck to helping business-to-business companies with marketing and growth. Which eventually turned into owning her company: Bandwidth Strategy. She has learned so much over her incredible 25-year career in this industry. And she is sharing them with us today.    The strategies we talk about in this episode just might help you prioritize where you want to spend your marketing time, sales time, branding time, and dollars in various marketing activities. This is such a fun conversation that you don't want to miss it.    Don't forget to let me know what you think by leaving a comment, tagging me on Instagram (@ ambermccue), or even leaving a review wherever you listen to the Podcast. In this episode, we chat about: The power of SEO How long does it take for SEO to work What is a fractional CMO? Where to focus to see an ROI? How Improv just might improve your business   Mentioned in this episode:    Aimee's Business   Connect with Aimee on LinkedIn   Right on Time Episode with Amanda Warfield