EPISODE · Apr 15, 2025 · 56 MIN
Fragile Ideas Club: Pitching with Juan Behrens | April 14, 2025
from Monday Meeting · host Monday Meeting
In this episode of Monday Meeting, host Lee Smalt talks with Juan Behrens, an Amsterdam-based creative director with 20 years of experience in the motion design industry, about the art of pitching creative ideas effectively.This episode includes: Juan shares insights from his time at MediaMonks and BUCK, reflecting on what he learned about pitching from his hands-on experience in the pitch team at Monks, to observing how different studios cast creatives and directors strategically, much like choosing designers to match the style of a projectThe value of collaboration over the "big reveal" approach - how involving clients early in the creative process leads to better outcomesHow the diversity of creative perspectives strengthens ideas and helps them evolve beyond what any single person could envision Insights on handling anxiety during pitches and the importance of setting realistic expectations with clientsThe "guess who" problem - how asking the right questions early can prevent production obstacles and potentially lead to upselling opportunitiesJuan's perspective on identifying and embracing your vulnerabilities as a creative, and using process as a protective frameworkNext week will feature an open discussion about pitching, so bring your questions and client stories to share with the community. Don't miss out on our latest newsletter packed with creative resources and community highlights - our second edition just dropped! Sign up HERE and stay connected with everything happening in the Monday Meeting community.Visit MondayMeeting.org for this episode and other insightful conversations from the motion design community.SHOW NOTES:Monday Meeting PatreonMonday Meeting DiscordMondayMeeting LinkedInMondayMeeting InstagramMondayMeeting BlueskyMondayMeeting NewsletterMondayMeeting Game NightCamp MographJuan Behrens WebsiteJuan Behrens Instagram
What this episode covers
In this episode of Monday Meeting, host Lee Smalt talks with Juan Behrens, an Amsterdam-based creative director with 20 years of experience in the motion design industry, about the art of pitching creative ideas effectively.This episode includes: Juan shares insights from his time at MediaMonks and BUCK, reflecting on what he learned about pitching from his hands-on experience in the pitch team at Monks, to observing how different studios cast creatives and directors strategically, much like choosing designers to match the style of a projectThe value of collaboration over the "big reveal" approach - how involving clients early in the creative process leads to better outcomesHow the diversity of creative perspectives strengthens ideas and helps them evolve beyond what any single person could envision Insights on handling anxiety during pitches and the importance of setting realistic expectations with clientsThe "guess who" problem - how asking the right questions early can prevent production obstacles and potentially lead to upselling opportunitiesJuan's perspective on identifying and embracing your vulnerabilities as a creative, and using process as a protective frameworkNext week will feature an open discussion about pitching, so bring your questions and client stories to share with the community. Don't miss out on our latest newsletter packed with creative resources and community highlights - our second edition just dropped! Sign up HERE and stay connected with everything happening in the Monday Meeting community.Visit MondayMeeting.org for this episode and other insightful conversations from the motion design community.SHOW NOTES:Monday Meeting PatreonMonday Meeting DiscordMondayMeeting LinkedInMondayMeeting InstagramMondayMeeting BlueskyMondayMeeting NewsletterMondayMeeting Game NightCamp MographJuan Behrens WebsiteJuan Behrens Instagram
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Fragile Ideas Club: Pitching with Juan Behrens | April 14, 2025
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