Fragrance Drops, Gen Z Flops & Lululemon Stumbles

In this episode of This Week in E-Commerce, Mal and Alex unpack the big trends shaping Q4 and beyond — from the slow fade of Lululemon’s dominance, to why fragrance is suddenly every brand’s favourite brand extension, and how Gen Z’s conscious spending habits are forcing a rethink on value.Whether it’s the rise of K-Beauty, the fall of dark UX, or the EU’s bold stance on fashion waste, one thing is clear: standing still is no longer an option.🔑 In this episode:• 🧘‍♀️ Lululemon’s glow-up fades as the brand struggles to maintain momentum in the U.S.• 🌸 Fragrance is booming as fashion brands turn scent into a scalable product category.• 🇰🇷 K-Beauty dominates Aussie skincare — affordable, innovative, and culturally aspirational.• 👙 Monday Swimwear opens in Beverly Hills, proving the playbook for Aussie DTC brands scaling luxury.• 💳 Click to Cancel gains traction, signalling the end of dark UX in subscriptions.• ♻️ The EU introduces Producer Responsibility, with massive implications for Australian brands.• 🧠 Gen Z plans to spend less this holiday season, not just due to cost — but conscious choice.