EPISODE · Sep 5, 2018 · 34 MIN
Frame founder Jens Grede: 'The era of a brand dictating a lifestyle is over'
from The Glossy Podcast · host Glossy
Frame -- which started as a side project for founders Jens Grede and Erik Torstensson while working full time at the agency they started, Wednesday -- is on track to hit $120 million sales in its sixth year. Grede joined the Glossy Podcast to talk about why he doesn’t worry much about distribution strategies, what's behind his brand’s approach to being a lifestyle business and how it places limitations on itself in terms of growth.
What this episode covers
Frame -- which started as a side project for founders Jens Grede and Erik Torstensson while working full time at the agency they started, Wednesday -- is on track to hit $120 million sales in its sixth year. Grede joined the Glossy Podcast to talk about why he doesn’t worry much about distribution strategies, what's behind his brand’s approach to being a lifestyle business and how it places limitations on itself in terms of growth.
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Frame founder Jens Grede: 'The era of a brand dictating a lifestyle is over'
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