Frameworks Make It Easy (Episode 60)

from Calling DIBS · host Kirstin Appelt

Whitney Queisser, Lifecycle Marketer.For Whitney Queisser, UBC's Advanced Professional Certificate in Behavioural Insights introduced her to frameworks that have changed how she tackles A/B testing as a lifecycle marketer. Whitney discusses how she uses the RIDE process model to structure her projects, the EAST and MINDSPACE frameworks to brainstorm behaviour change solutions, and ethics frameworks to guide her decision-making and ensure she's nudging for good.

Episode metadata supplied by the publisher feed · Published Apr 19, 2023

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Frameworks Make It Easy (Episode 60)

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