Framing Aquaculture: Uncovering the factors behind aquaculture perceptions

In this episode, we delve into the multifaceted aspects that influence how the public forms opinions about aquaculture. We explore how media plays a pivotal role in shaping perceptions from the portrayal of aquaculture in news outlets. Moreover, we investigate the information-gathering process of individuals, analyzing how the sources they rely on can impact their understanding of aquaculture practices. Delving deeper, we examine the influence of social circles, family, and friends, in shaping opinions, as discussions within communities often carry significant weight in developing attitudes towards aquaculture. Additionally, we explore the concept of "sense of place" and how people's connection to their environment can impact their views on aquaculture in their region. Throughout the episode, Laura Rickard, a professor of Communication and Journalism at the University of Maine shares insights and studies on these factors, shedding light on the complexities of public perception surrounding sustainable aquaculture practices. By uncovering these influential elements, we aim to foster a greater understanding of the nuances behind public opinions and promote more informed and balanced discussions about the future of aquaculture.