Fran Hawthorne - Smart People Podcast

What this episode covers

Fran Hawthorne – Author of Ethical Chic: The Inside Story of the Companies We Think We Love There’s a reason why the largest corporations also have the largest marketing budgets. With all of the competition out there today, a company’s image is just as important as the products that it sells. For example, hear the word Lexus... Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Smart People Podcast?

This episode is 35 minutes long.

When was this Smart People Podcast episode published?

This episode was published on December 4, 2012.

What is this episode about?

Fran Hawthorne – Author of Ethical Chic: The Inside Story of the Companies We Think We Love There’s a reason why the largest corporations also have the largest marketing budgets. With all of the competition out there today, a company’s image is...

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