Från Premier League till E‑handelsraket: Så Växte Kids Brand Store till 300 MSEK - Peter Markstedt #316

Fotbollsstjärnan och entreprenören Peter Markstedt gästar podden Framtidens E-Handel och pratar om chansningen som tog honom från skakig talang till Premier League, vidare till e‑handels‑succén Kids Brandstore och ända in i väggen. I podden avslöjar han drivkrafter, riskaptit och krascher, hur 300 MSEK‑baby n blev padelhall, podd och nya e‑handelsprojekt – samt varför bekräftelsebehovet fortfarande styr varje beslut.3:00 Talang vs disciplin – festande höll nästan Peter borta från eliten.10:00Självkänsla som både motor och monster genom hela karriären.11:36Startar Kids Brandstore; “gasa‑bromsa”‑duon med strukturerade Micke. 16:10Går rakt in i väggen efter åtta år – tvingas lämna sin “baby”. 20:00Drar paralleller mellan fotboll & entreprenörskap: match varje dag.22:30Framgångsmixen: tajming, magkänsla & exklusiva varumärken.26:07E‑handel 2025: dyrare annonser, urvattnade influencers, hårdare nischkrav. 29:55Lärdommar från produktionsfiakot32:00Babygiftshop – tar in 12 Mkr, men fel tajming leder till konkurs.Här hittar du Peter:https://www.linkedin.com/in/peter-markstedt-533a34179/ Sponsor:https://www.ohjay.co/ https://www.soscalemedia.se/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

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Från Premier League till E‑handelsraket: Så Växte Kids Brand Store till 300 MSEK - Peter Markstedt #316

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