Fran Ramos: el customer journey

Con Fran Ramos conocemos esta semana: * por qué es tan difícil implementar el "customer journey" en las empresas = engloba todas las fases por las que pasa una persona desde que identifica que tiene una necesidad hasta que adquiere un producto o servicio para solucionarla. * y cómo Amazon va recortando la cuota de mercado de la publicidad digital a Google y Facebook

Episode metadata supplied by the publisher feed · Published Apr 18, 2021

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Fran Ramos: el customer journey

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