Frances Pereira – Behavior Analyst & Founder, Quantum Outcomes

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Frances Pereira, behavior analyst, OBM consultant, and founder of Quantum Outcomes, to explore how Applied Behavior Analysis (ABA) can go far beyond traditional clinical settings.Frances shares her journey into the field and breaks down a powerful idea: behavior is behavior, no matter the environment. From improving workplace performance through Organizational Behavior Management (OBM) to influencing public health and policy, she explains where ABA has untapped potential to create real-world impact.The conversation also dives into one of the biggest gaps in training for new BCBAs - the difference between what’s required by funding sources and what the science actually allows. Frances offers a fresh perspective on developing flexible, thoughtful practitioners who can adapt their approach across environments.They also unpack what it really takes to build a values-driven organization, why finding the right fit matters more than scale, and how transparency in marketing helps attract aligned clients and partners.If you’re a behavioral health leader, clinician, or operator looking to expand your thinking beyond the status quo, this episode delivers practical insight without the fluff.