Francesca Cercelletta - Using iPhone Storytelling to Frame the Change

This is our mini series about NanoValbruna. We are highlighting an international forum that brings scientists, entrepreneurs, professors, professionals, journalists, science communicators, and especially young people to the heart of the Julian Alps to talk about innovation, environment, and regeneration. Enjoy conversations with climate changemakers in Valbruna, Italy.ShownotesFrancesca Cercelletta, creative director for ReGeneration Hub Friuli and graphic designer for Zegna, brings a unique blend of artistic vision and sustainability passion to NanoValbruna. As the organizer of "Frame The Change," a short film festival within the forum, she champions the power of visual storytelling in communicating complex environmental issues.Francesca shares her journey into the world of filmmaking, recounting how her participation in a workshop in Naples inspired her to bring a similar experience to NanoValbruna. She describes the "Frame The Change" program, where young filmmakers, armed with just their iPhones, create short films centered around the theme of regeneration. Francesca emphasizes the importance of creativity, especially when working with limited resources, and how it can unlock innovative solutions and captivating narratives.She discusses her own short film, "O' mare è casa toja" ("The sea is your home"), which was selected for the Pimiento Film Festival in Rome, and how this experience further fueled her passion for filmmaking. Francesca also talks about the value of bringing together diverse perspectives, the power of mentorship, and the importance of providing young people with opportunities to explore their creative potential. She shares her perspective on regeneration, emphasizing the need for tangible, real-world solutions, particularly within the fashion industry.Episode in a glance- Francesca's Role at ReGeneration Hub Friuli and NanoValbruna- Frame The Change- Francesca's Short Film: 'O' mare è casa toja'- The Theme of Regeneration in Filmmaking- Regeneration vs. Sustainability: A Creative PerspectiveAbout Francesca CercellettaFrancesca Cercelletta is the creative director for ReGeneration Hub Friuli and graphic designer for Zegna. She is the organizer of "Frame The Change" at NanoValbruna.Connect with Francesca Cercelletta and her workInstagram → https://www.instagram.com/franziska.konrad/Francesca on LinkedIn → https://www.linkedin.com/in/francescacercellettaFrancesca's Short Film → "O' mare è casa toja”  Website → http://nanovalbruna.comInstagram → https://www.instagram.com/nanovalbrunaFacebook → https://www.facebook.com/nanovalbrunaReGeneration Hub Friuli LinkedIn → https://www.linkedin.com/company/regeneration-hub-friuliSend us a message!