Franchise Development Digital Marketing: Kristen Pechacek and Jack Monson

Kristen Pechacek of Self Esteem Brands returns to share digital marketing best practices for Franchise Development in the Covid-19 era. We chat about the delicate balance of where in the buyer’s journey Franchise brands should currently be focused.  We also discuss fran dev messaging strategies beyond the value proposition and point of differentiation, and now including more compelling content about the brand’s culture and direction.    Thanks Social Joey, Benetrends Financial, and Better.