Franchise Marketing: Addressing a Changing Mindset

What this episode covers

Co-hosts, Paul Segreto and Joel Libava, aka The Franchise King, continue to generate excitement each week on what has been dubbed, "The Bagel and Pasta Franchise Hour." This week they will discuss Franchise Marketing and address it from both the franchisor and franchisee perspectives. As consumers continue to research online brands' products and services, and even franchise opportunities, the franchise community must adapt accordingly by exploring and embracing new technologies in attracting today's consumer and tomorrow's franchise candidate. As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials. Each week, Paul and Joel focus on the world of franchising, franchise blogs, news and events. In addition, they explore new and unique franchise opportunities, and routinely discuss items of interest to franchisors and franchisees alike including social media, traditional marketing, lead generation and more. With similar philosophies, and direct approach, along with complementing bits of sarcasm and humor, the show is an exciting experience every week.

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