Franchise Marketing Secrets w. Alex Pujji

Welcome to How They Scaled It! I’m Courtney, and today, we’re going deep into the world of franchise marketing with someone who’s truly mastered the game. Meet Alex Pujji – founder of Right Left Agency and former head of growth of the franchise Pinspiration. Alex has been on an incredible journey, turning Pinspiration from a small two-location startup into a thriving franchise with over 45 locations! She’s here to break down what it takes to market and grow a franchise, sharing the strategies, grit, and key moves that made it all happen. 00:25 Meet Alex Pujji: Founder of Right Left Agency 00:53 Starting Right Left Agency: The Early Days 02:54 Choosing the Right Marketing Niche 04:29 Scaling with the Right Team 05:29 First Big Success: Pink Dust Cosmetics 07:58 Venturing into Franchising with Pinspiration 11:51 Challenges and Strategies in Franchise Marketing 23:13 The Future of Franchise Marketing 24:30 Personal Reflections and Advice 33:34 Conclusion and Farewell Follow Courtney and Alex: Connect with Courtney:  LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/ Right Left Agency: https://www.linkedin.com/company/right-left-agency/ Connect with Alex:  LinkedIn: https://www.linkedin.com/in/alexpujji/