Franchise SEO - Luke Bastin Explains How To Beat Franchis...

What this episode covers

James Dooley speaks with Luke Baston about how franchise businesses can beat local and national competitors in search. James Dooley hosts the discussion and Luke Baston explains how franchise SEO works at local level, because Google treats each location like a proximity based business. The episode covers dominating small geographic areas first, optimising Google Business Profiles, using correct categories and opening hours, and expanding beyond a single website. Luke Baston explains why franchises should use multiple assets such as secondary websites, videos, images, and comparison content, because broader SERP coverage increases visibility. The conversation also explores competitor analysis, information gain, local intent, and practical frameworks for scaling franchise SEO without relying solely on traditional correlation tools.Where to Listen to This EpisodeFranchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors is available across all major podcast platforms. Choose your preferred platform below.Listen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on TransistorListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Pocket CastsListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Amazon MusicListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on SpotifyListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on PodverseListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Pod.linkListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on CastroListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on CastboxListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Podcast AddictListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on DeezerListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Listen NotesListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Podcast GuruListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on PodchaserListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on StenoListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on MetacastListen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Entity Home

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Frequently Asked Questions

How long is this episode of James Dooley Podcast?

This episode is 13 minutes long.

When was this James Dooley Podcast episode published?

This episode was published on June 19, 2026.

What is this episode about?

James Dooley speaks with Luke Baston about how franchise businesses can beat local and national competitors in search. James Dooley hosts the discussion and Luke Baston explains how franchise SEO works at local level, because Google treats each...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this James Dooley Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.