Franchise SEO Strategies That Scale Multi Location Brands...

What this episode covers

James Dooley speaks with Luke Baston about how franchise and multi location businesses can scale SEO quickly and safely. James Dooley hosts the discussion and Luke Baston explains why franchise SEO requires different strategies to e-commerce and SaaS, because each location operates as a separate local entity under a corporate brand. The episode covers Google Business Profile optimisation, branded entity consolidation, subfolders versus subdomains, internal linking for location pages, and off page SEO for franchise locations. Luke Baston also explains how risk management, operational flexibility, and entity relationships affect scaling rankings across multiple territories.Where to Listen to This EpisodeFranchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) is available across all major podcast platforms. Choose your preferred platform below.Listen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on TransistorListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Pocket CastsListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Amazon MusicListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on SpotifyListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on PodverseListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Pod.linkListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on CastroListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on CastboxListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Podcast AddictListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on DeezerListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Listen NotesListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Podcast GuruListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on PodchaserListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on StenoListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on MetacastListen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Entity Home

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Frequently Asked Questions

How long is this episode of James Dooley Podcast?

This episode is 14 minutes long.

When was this James Dooley Podcast episode published?

This episode was published on June 19, 2026.

What is this episode about?

James Dooley speaks with Luke Baston about how franchise and multi location businesses can scale SEO quickly and safely. James Dooley hosts the discussion and Luke Baston explains why franchise SEO requires different strategies to e-commerce and...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this James Dooley Podcast episode?

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