Franchise Spotlight: Martin Balcaitis

StretchLab Chief Marketing Officer Martin Balcaitis shares best practices for marketing a new type of service in the health and fitness world. How can marketers use social media to educate potential customers? What's the right mix of traditional versus digital marketing tactics? And how can a brand set up local studios and owners to succeed with hyper local marketing?   Thanks to Social Joey, The Better Software Company, and AnswerConnect!