Franchising and Content Marketing: Larisa Walega

from Social Geek · host Jack Monson

Larisa Walega is the VP of Marketing of Ziebart and joins the show to share how the brand and its franchisees successfully repositioned in 2020, shared helpful information & content, and set up a growth plan for next year.  Larisa also shares other trends she’s seeing in the automotive aftermarket area, legacy brand marketing, and franchising including refreshing your personas post-covid!     Thanks Citrin Cooperman, Suttle-Straus, and Social Joey.

Episode metadata supplied by the publisher feed · Published Dec 15, 2020

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Franchising and Content Marketing: Larisa Walega

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