Franchising and Social Media (Guest Jon Carlston, Process Peak)

This week on franchisEssentials: Franchising and Social Media, host, Paul Segreto, has invited Jon Carlston of Process Peak to be his guest. Paul and Jon will discuss franchise sales, how the industry has handled franchise prospects in the past, and how today's prospect requires a more professional, systematic approach. In addition, Paul will build upon the last two weeks' shows and provide insight into executing a social media marketing strategy with a franchise organization.