EPISODE · Apr 2, 2025 · 36 MIN
Franchising: How to Scale Your Business Using Other People's Money
from Knack 4 Business · host Lori Karpman, Wayne Pratt, Bernie Franzgrote
In this episode of Knack 4 Business, we’re joined by Lori Karpman, CEO of Lori Karpman & Company, a multi-award-winning franchise expert. From her roots as a tax lawyer to becoming one of the top voices in franchising, Lori walks us through how entrepreneurs can grow smart by using franchising as a business model right from the start.Lori dives deep into what makes a franchise model successful, how to vet potential franchisees, and how to maintain standards while scaling. You'll also learn about trending franchise industries like medical and health spas, and how operations manuals and SOPs can become your brand's secret weapon.If you're thinking about franchising or want to grow your brand without burning out, this is the episode for you.Key Topics Covered:How Lori went from tax law to franchising proWhy setting up with franchising in mind is smart from day oneWhat makes a great franchisee vs a bad oneThe role of SOPs and operations manualsThe rise of medical and wellness franchise modelsFinancial aspects of franchising and making it profitableLori’s top advice for entrepreneurs ready to scaleGuest Details:Lori Karpman 📧 Email: [email protected] 🌐 Website: lorikarpman.comSponsors:🎬 Descript - Edit audio & video with AI the easy way → http://tinyurl.com/3ns72bdk🏘️ Property Wizard Podcast – Learn real estate with Fred Crouch → https://tinyurl.com/3psh5bdk Support Shout-Outs:🎧 Carl Richards – Podcast Solutions Made Simple🏠 Fred Crouch – Property Wizard Podcast🧠 Jovan Strika – @Hive🤝Melanie Webber– Business partner extraordinaire🎙️ Wayne Pratt – Motive8U IncContact Us:💌 Questions or comments? Email us at [email protected] us motivate you. Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
Lori Karpman shares how to scale your business using franchising and other people's money. Many entrepreneurs struggle to scale their business—franchising offers a way to grow using other people’s money.
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Franchising: How to Scale Your Business Using Other People's Money
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