Franco Fubini's Perfect Bite | Redesigning the Global Food System Through Natoora

In this episode of The Perfect Bite, host Sarah Perkins sits down with Franco Fubini, founder and CEO of Natoora, the global produce company redefining how we grow, source, and eat food.For over 20 years, Franco has been leading a quiet food revolution — rebuilding supply chains to prioritize flavor, transparency, and seasonality. His new book, In Search of the Perfect Peach, is both a memoir and manifesto for how we can reconnect with nature through food.Franco shares his journey from growing up between Argentina and Europe to working in finance in New York, and the pivotal moment that inspired him to leave banking to build Natoora, a mission-driven company that now spans London, New York, and Melbourne.In this episode, you’ll learn:How flavor can guide more sustainable food choicesWhy our food system lost its connection to nature and how to fix itHow Franco built Natoora from a scrappy startup to a global force for goodThe story behind In Search of the Perfect Peach and why peaches symbolize more than just fruitWhy eating seasonally and locally matters for your health and the planetWhat Franco believes we can all do, as consumers, to create change through foodTo learn more about Natoora and sign up for its services, visit www.natoora.com/en-US.You can follow Natoora on Instagram @natoora and Franco Fubini @franconatoora. You can buy “In Search of The Perfect Peach” online and at major bookstores. Want to watch the entire episode? Head here to our YouTube! Make sure to subscribe, rate and review The Perfect Bite anywhere you listen to podcasts. You can follow us on social media @perfectbitepod and visit our site www.theperfectbitepod.com.