Frank Cowell | [Top Agency Series] Pivoting an Agency Business from Project-Based to Recurring Services

Frank Cowell is a speaker, best-selling author, and the CEO of Digitopia, a revenue operations firm based in the San Diego, California area. With 20 years of digital marketing experience, Frank works regularly with CEOs, Chief Marketing Officers, and Vice Presidents of Sales and Marketing who are looking to create amazing brand experiences while accelerating growth. Frank is also the Host of The Digital Utopia Podcast and Author of Building Your Digital Utopia, which details a concept he pioneered to help brands create digital experiences that systematically accelerate growth. Prior to founding his first agency, he worked in sales and marketing with Tandy, AT&T, and other technology companies. He is a Veteran of the United States Marine Corps and regularly volunteers his talents to the San Diego AMA, while mentoring young people in the areas of strategy, sales, and marketing. Frank Cowell, the CEO of Digitopia, is John Corcoran's guest in this episode of the Smart Business Revolution Podcast where he explains how he pivoted his agency from a project-based business model to a recurring services model. Frank also talks about the mistakes he made during that transition, the challenges he faced, and the lessons he learned. He also shares his tips for maintaining a low client churn rate. Stay tuned.