Frank McKeon, CMO, NOW Corp

In this episode of the Think Small podcast, we sit down with Frank McKeon, Chief Marketing Officer at NowCorp, for a wide-ranging conversation that begins on a personal note—discussing college visits and the challenges of navigating higher education decisions—before transitioning into the world of B2B finance. McKeon introduces NowCorp’s “revenue-on-demand” model, which helps professional services firms overcome cash flow gaps caused by delayed client payments. Unlike traditional accounts receivable factoring, NowCorp offers a flexible, no-commitment approach where businesses can selectively sell invoices to access funds quickly without long-term contracts, monthly minimums, or hidden fees. This model is particularly valuable for growing companies working with large clients who often extend payment timelines beyond agreed terms. The conversation also explores McKeon’s career journey through telecom and fintech, along with his strategic approach to marketing in both challenging and high-growth environments. He emphasizes the importance of staying data-driven, avoiding reactive decision-making, and maintaining focus on core strengths rather than competitors. During periods of rapid growth, McKeon highlights the need for operational readiness, disciplined analysis, and continued investment in momentum rather than complacency. He closes with practical advice for business leaders: build strong teams, stay adaptable, and carefully evaluate financial solutions to ensure they align with long-term flexibility and growth goals. Connect: Website: https://nowcorp.com/ LinkedIn: https://www.linkedin.com/in/frankmckeon/