EPISODE · Dec 13, 2023 · 24 MIN
Frank Piuck of Cyberhenge: The importance of aligning your website with your overall branding and marketing
from The Business of Whats Next · host Frank Piuck
Key Takeaways - Websites are an important marketing tool and should be regularly evaluated and updated.- Visuals, language, and messaging should be consistent across a company's website and other marketing channels.- Websites need to clearly communicate what makes a product or business unique in a way customers can understand.- Changes to websites often don't need to be expensive, especially for small updates.- Businesses should consider separate websites if targeting multiple distinct audiences.- Evaluating websites annually at minimum or more frequently for fast-changing companies is recommended. Frank PiuckCyperhengeLinkedIn Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp
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What this episode covers
Having an effective online presence is crucial for beverage companies looking to connect with customers and grow their brands in today's digital landscape. In this episode, we talk with Frank Piuck, founder of website design and consulting company Cyberhenge. Frank discussed how he started his business helping art galleries and beverage companies build online presences. He shared key lessons he has learned over the years about creating effective websites that match a business's branding and marketing goals. Frank emphasized the importance of consistency across websites and other channels as well as regularly evaluating and updating websites as companies and their offerings evolve. Listeners learned practical tips for developing and maintaining a digital presence that helps promote their products and attract new customers. This was an insightful discussion around optimizing online marketing efforts for businesses in the agriculture and beverage industries.
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Frank Piuck of Cyberhenge: The importance of aligning your website with your overall branding and marketing
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