Frank Sinatra, Babe Ruth, & Biting Dogs: Leveraging Earned Media | Gary Schneeberger

In Episode 21 of Take5: The rethink marketing podcast, public relations guru Gary Schneeberger unpacks how to exceed expectations, get media attention, and continue to stay “re-relevant.” Gary breaks down the formula businesses and individuals can use to find earned media success—mixing in tales of lip-syncing to Frank Sinatra, Babe Ruth’s overlooked edge, and more! If you want to build your reputation through public relations and earned media, you won’t want to miss this podcast!To contact Gary Schneeberger, please visit www.weroar.la.Please send your stories of PR success (or learning) to [email protected]! Learn more about your ad choices. Visit megaphone.fm/adchoices