Franziska Wahlers, Freelance UX Researcher - RUN ANALYSIS WITH AI WHEN YOU DID YOUR PART

from Women Who Tech · host Lisa Burdeniuk

🎙 Welcome to the Women Who Tech show!In the first episode of Season 2, I chat with Franziska Wahlers, Senior Freelance User and Research expert who runs The Research agency about freelance work - from building network and estimating projects to incorporating AI tools into workflow mindfully.🔥 We dive into:✔️ How Paul Ekman’s books and the Lie to Me TV show sparked Franziska’s fascination with human psychology and research✔️ Why visualised personas and AI-simulated personas could become the most engaging way for cross-functional teams to understand their users✔️ Why Franziska still prefers to do desk research manually, and the best moments to involve AI in the workflow✔️ Full-time employment VS Freelance: flexibility and responsibilities✔️ Brave, honest, transparent - this is how one estimates and commits to projects✔️ How genuine references from fellow designers, researchers, and managers lead to big projectsOne quote that stuck with me after our conversation: “I run analysis with AI after having my own analysis done, taking it as recommendations just like from another peer”.👉 Follow the podcast for more grounded conversations with women shaping the future of Tech and Design.🔗 Franziska on LinkedIn🔗 Lisa on LinkedInMusic by Make Like a Tree

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This episode was published on October 8, 2025.

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