EPISODE · Jul 8, 2025 · 3 MIN
Frappuccino, una marca poderosa que se volvió sustantivo
from Soy.Marketing · host Astrid Sotomayor
Hay marcas tan integradas en nuestra vida, en nuestro lenguaje, que se vuelven sustantivo. El consumidor ya no pide el producto, pide el nombre de la marca
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Frappuccino, una marca poderosa que se volvió sustantivo
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This episode was published on July 8, 2025.
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