Fred Fordin on Launching Deelr.io and AI-Driven Inventory Management

from Driving Solutions with Jim Fitzpatrick, powered by CBT News · host CBT News

Dealership technology veteran Fred Fordin joins Driving Solutions to discuss launching Deelr.io alongside his son, Charles, and how AI-driven tools are reshaping inventory and recon management. Drawing on decades of retail and software experience—including leadership roles with Sonic Automotive, Hendrick Automotive Group, Dealertrack, and CDK Global—Fordin outlines a practical approach to improving dealership efficiency through data and automation.Deelr.io’s platform focuses on recon workflow optimization and real-time inventory intelligence, with rapid onboarding and scalable integrations designed for modern dealer groups.How AI is improving recon inspections and workflow efficiencyThe role of business intelligence in inventory managementLessons from scaling software solutions across thousands of storesIntegration capabilities with major DMS providersStrategic plans for expansion and dealer adoptionBy combining operational expertise with AI-enhanced analytics, Fordin aims to help dealers make faster, more informed decisions across fixed ops and inventory management.Driving Solutions is the go-to podcast for dealership professionals who want to stay sharp, informed, and ahead of the curve. Hosted by Jim Fitzpatrick and powered by CBT News, each episode brings you real strategies, smart tools, and expert insights to help you run a more profitable operation.Subscribe on your favorite podcast platform and visit CBTNews.com for more.

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This episode is 13 minutes long.

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This episode was published on February 24, 2026.

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