Frédéric Barbier: Witnessing a French company's growth in China's business frontier

This year as we celebrate the 60-year diplomatic relationship between China and France, we ponder the remarkable fruits of this enduring partnership. What successes have emerged from this collaboration? What is it like for a French firm to flourish and thrive on Chinese soil? In this episode of Makin' It in China, join reporter Liu Yushan in a discussion with Frédéric Barbier, business leader of a French corporation's China division, to hear his first-hand account of the strategies and insights that have propelled his company to success, as well as some survival tips for anyone looking to tap into the vast potential of the Chinese market.

Episode metadata supplied by the publisher feed · Published May 6, 2024

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Frédéric Barbier: Witnessing a French company's growth in China's business frontier

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